Real-time experiments in AI, automation, and reinvention from a marketer who waited too long to get uncomfortable.

The middle was pretty comfy, to be honest. I’ve been making websites since 2014 and I’ve been doing some form of marketing for just as long. But now, the website market feels less glamorous, less important, and less visible. In 2024, I said, “AI is good, but you have to know what you’re doing and even then it kinda sucks.” That’s less true every month. And my leads have dried up.

Look around: OpenClaw, Claude CoWork, Sora, the deepfake sites used for TikTok slides, AI browsers, and robots walking around in China. I don’t know about you, but I feel disoriented. It’s like I woke up from a quaint little dream of the 1990’s. Like the saying goes, it happened gradually, then all at once.

I’m shook. I’m scared. It’s 2026 and I’m going to have to play catch up.

There’s this thing that happens where we feel bad for the losers and end up praising them. We romanticize John Henry, the whalers, the loom workers. But I can’t afford to be nostalgic. The horse and carriage. The switchboard operator. Everyone acts like they can’t be replaced until it happens to them. You and I can’t afford to be so cute about this.

As a web designer, It’s time to lean in. I’ve started building with AI, and now it’s time to push this thing as far as it’ll go. If it’s a choice between being replaced or doing the replacing, it’s no choice at all.

This blog is about staying relevant in the age of flying delivery drones and AI girlfriends. For me, it’s about building systems that can survive this shift. I was at a hacker space and heard someone say that “they need to build a money machine.” Me too, brother. 

I want to build processes, programs, networks, and followings. Things that last. And I’m going to use AI to build them faster and at scale. If you’re still reading, I want you with me.

Obviously websites are still needed. But how do I make them faster, better, (stronger?), but most importantly different from every other AI-generated site. Right now, if you build a page with Claude or ChatGPT, you’ll get the same purple background and rounded boxes. It might be too harsh to call it slop, but certainly stale and uninspired. So, can I build a site that is not that, but still use AI to go faster and farther?

I think there’s a big opportunity in using AI to build tools a lot faster, especially simple ones. Stuff like quote calculators. Or this PDF reader that burned through 1200 PDFs in under 5 minutes I built with Claude. Small tools that solve real problems.

This is about repositioning myself from a web designer to something else, something bigger. It’s that thing in Marketing Myopia. The railroads didn’t die because the trains got worse. They died because when the plane and automobile came around, they forgot they were in the transportation business. I’m not a train company. I’m a transport company. If you’re in the graphic space or in a specific marketing space you’re in the same boat as I am. And I think I’m writing this for myself as much as I am for you. Probably more for myself, to be honest, but I am glad you’re here.

Every week, I’ll post what I learned. It might be some python. It might be agentic. It might be some python that won’t work cause Claude can’t stop hallucinating. Whatever it might be, it will be real. I’m going to document everything. What tools I’m using, how much money gets made, the failures, the pivots. I’ll share real numbers: clicks, ranking, views, sales, engagement, leads. And I’ll share my code and my strategies as I figure them out.

If you’re a designer, developer, marketer, or freelancer watching the same shift I am. Join the email list, follow along, and reach out. Let’s figure this out together.